Maotai Aging

The design of Maotai Aging combined with the unique architecture of Maotai town and the most representative human landscape as the main frame of illustration. Chishui River has a distant source and a long stream and is the core component of Maotai. The author uses a minimalist approach to highly refine Chishui River as the most eye-catching visual design of packaging design. It is dedicated to creating a low-key, concise and but not simple product with low-key luxury, which gives it unique quality attributes. It perfectly interprets the concept of light luxury wind! Combination of special technology, special materials and special anti-counterfeiting system to give consumers a new strange desire to buy, so as to achieve consumer experience of value for money!

Maotai Wedding

The design of Maotai Wedding based on traditional culture, through the Chinese folk culture, the use of text meaning to give people the implication of the pattern, such as beaming magpie, phoenix of the king of birds, acacia's branches, harmony and communion of clouds, peony as national beauty and heavenly fragrance, the match of all elements makes the whole picture full of vitality, lively, happy celebration of ancient folk legend, combines with the quality and mellow of Maotai spraying in the land of China, the wine's fragrance flooded the entire package and the most beautiful warm colors outline the people's visual senses and thus Maotai Wedding.

Drunken Liquor

Drunken Liquor is based on high-quality of grains as the main raw material.Moderate drinking can adjust the mood, and well for health, but no matter how good the liquor should not be excessive drinking. Designers combine faces and alcohol consumption measurement as the main pattern to tip intuitively a modest amount of drinking: "Aesthetic mood", toast to invite the moon, is 125ml. "Heroic", wine confidant, is 250ml. "Natural and unrestrained ", companion of youth, is 375ml. "Feelings", loud my song when deep in drink, is 500ml. Impromptu is a kind of release; drunk is a kind of mood, moderate amount of drinking, well for physical and mental health.

The Box for Mobile Phone

The packaging design is inspired by the "Chinese-style sliding wardrobe" which overall appearance is simple and elegant, easy to use, loved by the people. Therefore, the designer boldly uses the structural elements of the shape part on the packaging box, and designs the mobile phone packaging box with the actual products and pictures.

Luzhou Old Cellar's cellar age wine

The design works won the 2016 iF Design Award. It is made of recycled paper with a special process, unique packaging modeling can display perfectly the effect of the wine bottle. At the same time pulp is increased the strength through high temperature and high pressure, can better protect the bottle, while reducing the volume of packaging and logistics costs, recyclable and recycling, and the design meets the modern aesthetic and green concept.

Guizhou Maotai Wine

This design works won the 2016 iF Design Award. It is design with a concept of "Peace produces five fortunes" and interprets China's five fortunes with five unique hand-painted totems of bats, deer, cranes, magpies and fishes. Packaging shape is square inside and circle outside, five white half-arc bottles format a large circle and in the center there is a five-sided box for collection certificates. Its appearance takes plain black and refined golden as main tone, elegant contrast, square in round, moving in the static; it presents life wisdom of "Harmony is precious" in China.

Laozi Wine

The works won the 2016 German Red Dot Award, and its design idea is abstract variant from the Taoist logo Taiji diagram, with the most symbolic image of the Taoist and back to the basic with a black pottery to explain the essence of Laozi Taoist thought - "Design with natural" and "Harmony between man and nature". Five kinds of material elements of gold, wood, water, fire and soil are applied in the design which reflect that a good wine is brew harmony by a variety of raw materials and processes following the natural law. Comparison of various materials makes the design more visually impactful and artistic, full of mystery.

This product of "Lundao" Wine won the 2016 World Packaging Award. Its appearance comes from the ancient hourly hourglass and Tai Chi Logo. The two creative sources of the design: one is Taoist: brewing good wines also needs proper way, the bottle has heaven and earth of Taoist philosophy. Second, the time: the hourglass reflects the time brews good wines; every drop of wine has been natural fermented in a long time. The product with a stylish shape interprets the Taoist culture and wine-brewing culture. In addition to the packaging function the product can be an ornament and continue to promote the brand. When it is displayed, the flowing wine drop increases the fun of the product as if it tells the history.

Kung Fu Tea

This design is Kung Fu tea series of gift packaging which won the 2016 Belgium Pentawards Award. The design takes "Kung Fu" as the theme.After repeatedly study the dynamic of "kung fu of tea-playing", the designer finally uses illusory, misty smoke techniques to draw five different actions of tea-playing. Five exclusive kung fu actions has dimly feeling of misty, and has black and white, virtual and real comparison in Chinese ink painting, arranged in five black vessels. There is a natural beauty and overall interpret brand characteristics of Kung Fu Tea's harmony and nature.

Three countries of tea

Drink the three countries of tea, chat the stories of three countries! The design endorse the brand of the Three Kingdoms, combined with "Sichuan drama" that is one of China's four major opera. It respectively extract the historical image of the soul men of the Three Kingdoms – Liu, Guan, Zhang and Zhuge and interprets with Sichuan opera mask, with the taste of Q version of the characters to interpret the Sichuan people's life optimistic attitude, as well as the history of tea culture and heritage! Packaging structure takes Sichuan opera stunt "face-changing" as the creative inspiration, divided into two layers; both can be rotated to reach the dynamic effect of Sichuan opera "face-changing"! So that products and culture of tea origin can be ingenious combined. Packaging is full of fun so that the brand and the consumer has a very good interaction, and in line with the brand cultural characteristics. The packaging materials are environmental protection and can be a good second use.

"Mountain People" Pu'er tea cake packaging design concept

Pu'er tea cannot be sealed in the storage, need ventilation and dark, so that air circulation is conducive to the proliferation of micro-organisms in tea, so that accelerates tea aging. Based on this, the design is made of corrugated paper which gap can make air to maximize the exposure of tea cake, so that Pu'er tea can maintain long-term air circulation, can accelerate the enzyme changes after aging to make tea exudes a strong stale flavor.

"Drink Tea to Talk about the Wind" tea packaging design concept

This package is the triangle as the tone, expand and reorganize into a hexagonal combination, form into a similar gift box effect. Each color represents a kind of tea, such as black is loaded with black tea, red is loaded with black tea, and so on, so that consumers can know them at a glance. The box is slender tall and straight, stylish and aesthetic. The bottom box is shared a triangle, each side hollow An English letter of "T", "E", "A", just form "TEA". Remove the upper box, the bottom box can be recycled as pen holder, stationery and the storage box. Its recycling play a role in environmental protection.

Lamp-style food packaging's design concept

The highlight of this package is that it can be a lamp when built-in food is run out. The lower half of the box contains a small light bulb, remove the wire inside the box, plug in the power, the switch hidden in the trademark strap. As long as pressing the trademark, the light will shine.

"Qianjiazhai" tea packaging design

Yunnan Qianjiazhai is the must-stop on tea-horse road that Yunnan-Tibet line, where has a group of hard-working of tea-planting village. In ancient times, the village produced Pu'er tea for exchange horses and material with Tibetan people, living an ancient simple life. Pu'er tea has become an indispensable item in the life of the villagers and has a sacred position in the hearts of the people. Designers use the image of the daughter of the family in labor, vividly portrayed the village produce tea scene in ancient way and witnessed the long and mysterious Qianjiazhai style on tea-horse road.

Miko cocktail packaging design instructions

Miko cocktail is a charismatic drink designed specifically for young fashionable women. Combined with the unique drink characteristics of Miko cocktails, the size of the dots are used to reflect the state of drinking. By combining their brand core essence, use elegant colors of hand-painted illustrations, to show the different scenes of drinking mood, to create a romantic atmosphere.