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YUTO Collaborates with METRO SELECT for Innovative and Sustainable Children's Growth Milk Packaging

2024.02.27

Originating from Germany, METRO is committed to providing consumers with a one-stop shopping experience. Serving over 16 million members globally, METRO has established 97 stores in 60 cities across China, with a nationwide sales network.

METRO SELECT is METRO's private label brand, with its children's growth milk products being highly favored by kids. To add more fun and interactivity to this newly launched powder blue gift box in 2024, YUTO meticulously designed a unique creative packaging.

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By giving new life to the inner tray of the packaging, children's hands-on ability and creative thinking can be stimulated. This not only makes the packaging part of the product but also turns reuse into a creatively enjoyable experience.

Upon opening the outer box, consumers are greeted with graffiti text on the inner tray that reads "Don't throw away the inner tray, surprises await inside," instantly elevating their experience.

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Taking out the inner tray reveals a finished illustration of a little dragon and instructional words on the outer side, while the inner sides contain puzzle components that can be easily removed with a gentle push.

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Children can unleash their imagination and fill in their favorite colors, creating a vivid little dragon.

In summary, this creative design packaging embodies the following characteristics:

Fun: Incorporating puzzle elements related to the Year of the Dragon increases the product's fun factor.

Second Life: Through friendly design, it achieves the reuse and value enhancement of product packaging, while also improving consumer experience and exploring the packaging's second life.

Space Optimization: Created on the original packaging material without occupying additional space.

As a superior packaging solution provider, YUTO deeply understands the various challenges faced by food manufacturers, including cost optimization, performance improvement, shelf appeal enhancement, and sustainability pressures. YUTO's exclusive project team can always find tailored solutions to help you stand out in the competitive industry landscape.

Contact Us

Please contact us when you have a request for interview or report

E-mail:branding@szyuto.com