When the smart technology and all things interconnected era is coming, intelligent packaging has begun to enter the people's vision. A common box can not only displays product-related picture and text information, but also interaction with the consumer by the mobile phone screen; through data acquisition to achieve full tracking; to add RFID chip, AR enhance the reality, temperature sensor, ... to achieve security, traceability, precision marketing and other functions. These are not the future idea, but technology applications that have been realized. In July 27-29 "the Second Baoan Industry Development Expo" in Shenzhen, a group of smart packaging products stunning debut, the industry believes that these innovative packaging products will bring unprecedented industry innovation for the printing and packaging industry.

 Baoan Industry Development Expo

In Baoan Industry Development Expo that highlighted with "Hi-Tech", "Internationalization" and "Specialization"), there are two main exhibition halls as "Baoan Intelligent Manufacture Hall" (Hall 1 in Shenzhen City Convention and Exhibition Center) and "Baoan Image Museum" (Hall 6 in Shenzhen Convention and Exhibition Center). Among them, the area of Baoan Intelligent Manufacture Hall has 30,000 square meters, divided into industrial robots and intelligent equipment display area, electronic information precision manufacturing display area, intelligent communication and ITO display area, new materials and new energy display area and experience areas, it has brought together leading enterprises, listed companies and top 100 enterprises in key industries. Intelligent packaging display area is located in Baoan Chi Museum. As the representative of the printing and packaging leading enterprises, YUTO Tech bring a variety of the latest smart packaging products feast the eyes of the audience.

AR

The application of AR enhancement reality in intelligent packaging has brought a new experience for the personalized marketing of goods. AR enhancement reality superimposes virtual objects, scenes or system prompts generated by computers on the real scene, in order to achieve the enhanced reality and give the "immersive" feeling, is a new mode of human-computer interaction. A children's electric toothbrush box in the exhibition site attracted a lot of audience have token out the phone to experience. This smart package uses the AR technology, when you open the app and scan, the appeared cool animation can superimposed in the real scene, and also through the screen you can understand the use of toothbrush, precautions and other information. AR's interesting has been maximized the brand value of this children's goods.

RFID

RFID chip sensor is also relatively more mature of an application in the current smart packaging. With a RFID chip on the lid of box, when the goods through the sensor area, it can be identified in a batch, complete data collection in background. "Unmanned supermarket" that is hot in internet not long ago, is by adding RFID chips on the packaging to induction and start the background payment process, in order to achieve unmanned sales.

Two-dimensional code

Two-dimensional code has become a part of our lives. With two-dimensional code added on the smart packaging, the consumers can scan it and easily distinguish the authenticity of goods, no longer have to worry about buying fakes! At the same time, businesses can collect consumer geographic information, consumer behavior and other data.

Smart packaging is not limited to only fashion, safe product shell, add the intelligent information on packaging, to achieve the things connecting with the network, is the value that technology is constantly giving to packaging. In recent years, the leading enterprises in the domestic printing and packaging areas continue to invest in intelligent packaging research and development. YUTO Tech Research Institute official said intelligent packaging has become one of the important directions of the future development of the company; YUTO Tech has its own research and development platform, the intelligent packaging products displayed in Baoan Industry Development Expo, all complete information collection, monitoring, and personalized creative marketing in the whole process of commodity through an owned data system. There has been a variety of innovative intelligent packaging products have been commercial applications.