QR code, AR, invisible watermark, dot matrix, RFID tag are applied on the packaging through cloud computing, mobile Internet, Iot and other technologies, to collect the full life cycle information of the products, and then construct a big data platform of smart Iot. line-height: Thus the functions of anti-counterfeiting, track-trace, mobile marketing and branding are realized. The newly business model gradually reduces the dependence on traditional business model.